Electric Literature is Seeking a Social Media Editor
Help us shape our social strategy and get Electric Lit content in front of the readers who need it
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The social media editor of Electric Literature is responsible for ensuring the widest possible audience for Electric Literature articles, using both targeted outreach and organic sharing. You’ll be actively engaged with our 225,000-follower Facebook feed and our 260,000-follower Twitter feed: scheduling posts, interacting with followers, and establishing a consistent, informed, and appealing social media voice. But you’ll also be a creative thinker, constantly coming up with new ways to get Electric Lit work in front of the readers who will appreciate it most.
Our mission is to make literature more relevant, exciting, and inclusive. Here’s how you’ll contribute to those goals:
- Reading every piece on the site and expressing its content in clear, engaging, motivating ways.
- Keeping up with news, conversations, jokes, and the general zeitgeist so you can foreground content that’s on people’s minds.
- Generating innovative strategies to reach and appeal to diverse audiences beyond Electric Lit’s existing fans.
- Engaging with Electric Lit’s most loyal readers to foster a sense of community.
This is a part-time position, some of which can be done remotely. Candidates should be available to come to Electric Lit’s offices in downtown Brooklyn at least twice a week. Compensation is a monthly stipend based on a commitment of 15–20 hours a week.
- You have robust and active personal social media feeds — you don’t need to have a ton of followers, but we do expect to see evidence that you interact regularly and are plugged in to your communities.
- You have at least a year of professional social media experience, in some capacity.
- You’re an avid reader of contemporary fiction and criticism (being a writer of fiction, essays, or criticism yourself is a plus, but not required).
- You thrive in a collaborative environment where you’re trusted to do your own work well, but may also engage in brainstorming or strategizing with your coworkers.
Skills and Expertise
- You have a knack for talking to people online and getting them to listen and act.
- You’re deeply familiar with the technical side of Facebook and Twitter, including scheduling posts and monitoring stats.
- You are proficient in social management platforms such as Tweetdeck.
- You have at least a passing familiarity with Tumblr and Instagram.
- You follow news about popular social platforms and are able to draw actionable insights from that news.
- You’re plugged in to new innovations in social media (bonus points if you can tell us about an up-and-coming network we haven’t heard of).
- Schedule tweets and Facebook posts for each article published on electricliterature.com, as well as sponsored posts and older “evergreen” articles at predetermined minimum intervals.
- Regularly monitor notifications on Facebook and Twitter and engage with mentions, retweets, comments, and Facebook messages.
- Follow publications, presses, authors, journalists and literary influencers on Twitter and engage with them from the EL account; retweet articles, posts, and information that connects to Electric Literature’s work and broader mission.
- Stay informed on major literary conversations happening on social media and share information with staff.
- Brainstorm, propose, and if approved, carry out special hashtag and engagement campaigns.
- Assist with Instagram posting and help conceive and execute special projects on Instagram.
- Post regularly on the Electric Lit Tumblr or manage an intern to do so.
- Generate lists of interested parties for specific articles and reach out to ask them to share that content.
- Occasionally create press lists for special projects and marquee articles.
- Monitor social media analytics and performance; experiment with different posting times, formats, and framing to increase reach and engagement.
- Stay informed about best practices for social media, and changes in platforms’ algorithms, tools, and policies.
- Track engagement on sponsored posts and provide metrics for sponsorship reporting.
- Draft and send the Electric Lit eNewsletter twice per week, with the input of the ED and EIC.
To apply, please send a cover letter, resume, and links to relevant social feeds (Twitter, Facebook if public, Instagram, Tumblr) to firstname.lastname@example.org by 11:59 PM on April 22, with the subject: SOCIAL MEDIA EDITOR APPLICATION — Your Name.