H.P. Lovecraft Beer to Drive Craft Beer Fans to Utter Madness

This article is free to read. So is every article Electric Literature publishes. No limits, no paywalls—now or ever. But we rely on your support to keep it that way.

We need to raise $35,000 by April 15 to keep the lights on, and time is running out. Donate today.

—————

From the horrifying, cyclopean stills of the the Narragansett Brewery, in the thrice-damned Stygian state of Rhode Island, comes an eldritch brew sure to shatter the minds of mere craft beer mortals: the Lovecraft Honey Ale. The beer is made in loathsome conjunction with the non-Euclidean Revival Brewing and is a maddening 7% alcohol by volume.

Horror legend Lovecraft lived most of his life in providence, and Narragansett President Mark Hellendrung explained the choice to Boston:

“This one is really a prologue about H.P. Lovecraft himself,” says Hellendrung. “We picked one of his stories, ‘The Festival,’ where there’s a space mead consumed by a winged creature. What’s great about craft beer is that it’s really breaking the style boundaries and guidelines. So, this is [brewmaster Sean Larkin’s] interpretation of a modern day honey mead through the medium of a beer.”

The Lovecraft Honey Ale is only the first of the Lovecraft-inspired beers. The second will take inspiration from Lovecraft’s novella The Shadow Over Innsmouth.

If you feel a little weird drinking a beer named after a famous teetotaler and pretty gross and racist human, well, we can’t blame you. For those who want to taste the unspeakable brew, it went on sale yesterday.

lovecraft beer

via instagram

(h/t Melville House)

More Like This

My Skeleton Thinks It’s Better Off Alone

“Debone,” flash fiction by Caitlin Campbell

Apr 1 - Caitlin Campbell

7 Contemporary Gothic Novels by African American Authors

These books argue that Blackness in America and its socio-economic trappings are inherently gothic

Mar 25 - Tamika Thompson

Mini Horror Stories for Literary People

Ghosts? Been there, done that. Someone writing their own marginalia in a book you lent them? Petrifying!

Oct 31 - R.L. Maizes & Ali Solomon
Thank You!