McDonald’s India Includes Books in Happy Meals Instead of Toys
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DNA India reports that McDonald’s India is swapping toys for books in their Happy Meals. Vice President of Business Operations for McDonald’s India, Ranjit Paliath, said:
It is interesting to note that while in the UK the average number of books owned by a child under 6 years is 6 books, in India the figure is only 3 books for every 100 children! We aim to distribute about 1 million books during the programme with the goal of helping support parents efforts to inculcate the habit of reading among kids from a young age.
McDonald’s is partnering with Scholastic and DK publishers to provide children with educational books about such topics as space, animals, and the human body.