McDonald’s India Includes Books in Happy Meals Instead of Toys

If you enjoy reading Electric Literature, join our mailing list! We’ll send you the best of EL each week, and you’ll be the first to know about upcoming submissions periods and virtual events.
McDonald's india books

DNA India reports that McDonald’s India is swapping toys for books in their Happy Meals. Vice President of Business Operations for McDonald’s India, Ranjit Paliath, said:

It is interesting to note that while in the UK the average number of books owned by a child under 6 years is 6 books, in India the figure is only 3 books for every 100 children! We aim to distribute about 1 million books during the programme with the goal of helping support parents efforts to inculcate the habit of reading among kids from a young age.

McDonald’s is partnering with Scholastic and DK publishers to provide children with educational books about such topics as space, animals, and the human body.

More Like This

Being An Intellectual Won’t Pay the Bills

In Christine Smallwood's "The Life of the Mind," an adjunct professor ponders her dead-end life while she has a miscarriage

May 6 - Jacqueline Alnes

Teen Writers Deserve Better Than the Teen Writing Scene

Trying to be a young phenom was terrible for my self-esteem—and even worse for my writing

Mar 12 - Amanda Silberling

“What’s Mine and Yours” Navigates the Boundaries of Family and Race

Naima Coster's second novel looks at the family and community tensions that arise when two school districts are merged

Mar 3 - Crystal Hana Kim
Thank You!