New Haruki Murakami Novel Comes with Stickers
Electric Lit relies on contributions from our readers to help make literature more exciting, relevant, and inclusive. Please support our work by becoming a member today, or making a one-time donation here.
The newest Haruki Murakami novel, Colorless Tsukuru Tazaki and His Years of Pilgrimage, will reportedly come with a set of stickers in the U.K. to “encourage the reader to decorate the novel themselves.” The stickers are designed by five different Japanese illustrators: Mio Matsumoto, Fumio Obata, Ryu Itadani, Natsko Seki, and Shinko Okuhara.
Currently, it seems that this Lisa Frank-inspired marketing idea is only for U.K. editions by Harvill Secker. No word yet on if the next Jonathan Safran Foer novel will come wrapped in a Chipotle tortilla wrap case, or if the newest Jonathan Franzen will include frowny face warning labels to stick on everything you own that Franzen would disapprove of.
Here’s the full sticker sheet: