This Choose-Your-Path Fairy Tale Justifies the Existence of Twitter

Electric Lit fave Jared Pechachek’s story makes use of social media by letting reader votes decide the plot

Most of the time, people just use Twitter for the same thing everyone else is using Twitter for: world-weary jokes about the news, outraged RTs of the president, and trying to get people to explain Tuov theory. But every so often, a light shines out in the dim murk that is Twitter, and someone uses the platform in a way that transcends its daily grind. Sometimes, that person is the social media manager of a British farm museum appreciating a rotund sheep. Fully half the time, it’s a dog being awesome. And much of the rest of the time it’s Jared Pechacek.

You may remember Pechacek from his dystopian fashion show story or his modern fashion show Dante’s Inferno. But this time he broke out of the Fashion Week mold with an eerie fairy tale powered by user decisions. Over the course of seven hours, Pechacek—with the help of his followers—spun a narrative that was a little King Lear, a little Cinderella, a little Tam Lin, and 100 percent a bright spot in the usual Twitter slog. We’re posting the full story, with Jared’s permission, and hopefully it inspires other people to use Twitter’s capabilities for a righteous cause.

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