Burrito Realism: Neil Gaiman, Aziz Ansari, Amy Tan, and Jeffrey Eugenides join Chipotle’s literary…
Jonathan Safran Foer once had a beautiful vision: literary writing on fast food restaurant packaging. Last year, this impossible dream became a value-priced reality when Foer teamed up with Chipotle to create a series of burrito bags and soda cups with short fiction and whimsical illustrations. The humble series is called “Cultivating Thought,” and poses an answer to the great philosophical question of our time: “Must a cup, or bag, suffer an existence that is limited to just one humble purpose, defined merely by its simple function?” (That’s an actual quote on the website.)
Snark aside, Foer did manage to get a pretty great list of authors to join, including Toni Morrison and George Saunders. Now, there’s a new wave of Burrito Realism shaking up fast food fiction that includes another set of pretty awesome writers like Neil Gaiman, Amy Tan, comedian Aziz Ansari, and Carlos Ruiz Zafon. Rumors are, the gig pays pretty well, so good on Foer and Chipotle for paying writers and spreading literature.
If you aren’t a fan of Chipotle burritos, you can read several of the stories online at Vanity Fair.